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Free Moomin logo tote bag for orders over £100


The Moomin logo tote bag is made exclusively for the official Moomin shops and is only available as a free gift on orders exceeding £100 - which also has the added benefit of a free delivery on orders within the UK! The tote bag is made from thick, organic cotton.

From the Blog

Letters from Tove book

Letters from Tove book

Published by Sort Of Books a month from now, a new book with personal letters by Tove Jansson is available now for pre-order. Penned with grace and humour, Letters from Tove offers an almost seamless commentary on Tove Jansson's life as it unfolds within Helsinki's bohemian circles and her island home. Spanning fifty years between her art studies and the height of Moomin fame, we share with her the bleakness of war; the hopes for love that were dashed and renewed, and her determined attempts to establish herself as an artist. Out of the thousands of letters Tove Jansson wrote a cache remains that she addressed to her family, her dearest confidantes, and her lovers, male and female. Into these she spilled her innermost thoughts, defended her ideals and revealed her heart. To read these letters is both an act of startling intimacy and a rare privilege.
  • Magnus Englund
Tove flower crown making workshop

Tove flower crown making workshop

Moomin Characters and iconic, London-based floral design company, McQueens, are partnering up to offer free flower crown making workshops to celebrate midsummer and the start of festival season.

The workshops will be held at the Moomin Shop in Camden Stables Market on Saturday 29th June from 12 noon to 4pm. Attendees will learn which blooms make for the best designs and how to combine flowers into a stylish crown in the midsummer tradition.

Flower crowns are an important part of the midsummer celebrations in Finland, where Moomin creator Tove Jansson lived and worked. She was photographed wearing her own flower crown on the island of Klovharu, in the Finnish archipelago, where she spent every summer. The natural world was a big influence on Jansson, and flora and fauna feature largely in the Moomin stories she wrote and illustrated.

The flower crown making workshops, led by McQueens florist Henry Tai, will take place at the Moomin Shop in Camden Stables Market on Saturday 29th June at 13:00, 14:00 and 15:00. The sessions are free to attend but places are limited. Book through Eventbrite. Photo credit: © Moomin Characters ™

  • Magnus Englund