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Free Moomin logo tote bag for orders over £100


The Moomin logo tote bag is made exclusively for the official Moomin shops and is only available as a free gift on orders exceeding £100 - which also has the added benefit of a free delivery on orders within the UK! The tote bag is made from thick, organic cotton.

From the Blog

Tove flower crown making workshop

Tove flower crown making workshop

Moomin Characters and iconic, London-based floral design company, McQueens, are partnering up to offer free flower crown making workshops to celebrate midsummer and the start of festival season.

The workshops will be held at the Moomin Shop in Camden Stables Market on Saturday 29th June from 12 noon to 4pm. Attendees will learn which blooms make for the best designs and how to combine flowers into a stylish crown in the midsummer tradition.

Flower crowns are an important part of the midsummer celebrations in Finland, where Moomin creator Tove Jansson lived and worked. She was photographed wearing her own flower crown on the island of Klovharu, in the Finnish archipelago, where she spent every summer. The natural world was a big influence on Jansson, and flora and fauna feature largely in the Moomin stories she wrote and illustrated.

The flower crown making workshops, led by McQueens florist Henry Tai, will take place at the Moomin Shop in Camden Stables Market on Saturday 29th June at 13:00, 14:00 and 15:00. The sessions are free to attend but places are limited. Book through Eventbrite. Photo credit: © Moomin Characters ™

  • Magnus Englund
Tove's murals

Tove's murals

Tove Jansson painted several wall murals in her lifetime, including the stunning “Party in the City” (1947) for the Kaupunginkellari restaurant at Helsinki City Hall. She added herself into the picture, seated at the table in the foreground. Looking carefully, and you see a small Moomin visible beside her glass. The dark beauty on the dance floor is Tove's then love, the theatre director Vivica Bandler (1917-2004) of Svenska Teatern. The secret relationship between Vivica Bandler and Tove Jansson inspired the characters Thingumy and Bob. The connection is even more clear in the original Swedish names Tofslan and Vifslan, which where nicknames Tove and Vivica would sometimes call each other. Thingumy and Bob's precious gem stone the King's Ruby can be read as symbolising the precious love between Tove and Vivica.
  • Magnus Englund